Advertising Poster For The General Electric Company [aeg] 1910
by Peter Behrens
Title
Advertising Poster For The General Electric Company [aeg] 1910
Artist
Peter Behrens
Medium
Drawing - Illustration
Description
In 1881, the Berlin entrepreneur Emil Rathenau (1838-1915) acquired the license to Thomas Edison’s patent for the electric light bulb. Two years later, Rathenau founded the German Edison Company, which went on to become Germany’s General Electric Company [Allgemeine Elektricitäts-Gesellschaft Berlin or AEG] in 1887.
In 1907 AEG hired Behrens as their new artistic consultant where he created a unified brand - often sited as the first seminal example of corporate identity and branding.
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April 18th, 2023
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